This season, the Madrid City Council’s Municipal Sports Games will have a new OTT streaming platform, allowing fans to enjoy matches from every district, sport and category.
Grassroots sports are returning to the courts and pitches of Madrid, and this season they come with an important technological development. tiivii is making its debut in Madrid with a new sports broadcasting project that will allow audiences to follow the Madrid City Council’s Municipal Sports Games through an exclusive OTT streaming platform.
Starting in October, players, coaches, families and fans will be able to enjoy matches regardless of where they are being played, bringing Madrid’s grassroots sports closer to everyone who wants to follow the competition.
Streaming the Municipal Sports Games in Madrid
The Municipal Sports Games bring together teams and athletes from different districts, sports and categories every season. With this new project, tiivii aims to make all these competitions more accessible through a sports streaming solution based on automated production systems.
Each district will have at least one tiivii automated production system. These systems will make it possible to produce and broadcast matches so they can be followed online through the platform.
The goal is to create a single destination where fans can enjoy streaming of Municipal Sports Games matches in Madrid, regardless of the sport or category.
A new experience for grassroots sports
The project goes beyond live broadcasting. tiivii’s technology will incorporate a range of features designed to enhance the experience for everyone following the competitions.
These include:
🤖 AI-generated highlights
🎙️ Matches with commentary
📊 Automatic scoreboards
📺 Streaming of all matches and categories
The combination of automated production, streaming and Artificial Intelligence makes it possible to offer a more complete audiovisual experience and bring tools traditionally associated with major sporting competitions to grassroots sports.
Technology to tell the stories behind every match
A match is about more than just the minutes played on the court or pitch.
Behind every Municipal Sports Games fixture are players who train every week, coaches who prepare for each game, families who support their teams, and countless hours of effort and dedication.
That is why, at tiivii, we start from a very simple idea:
If everyone gives their very best on the court, why shouldn’t we also deliver the highest possible quality in broadcasting their matches?
One of the goals of this project is therefore to ensure that grassroots sports can be enjoyed with audiovisual production that matches the effort of everyone involved.
The broadcasts will also allow family members and fans to follow matches even when they cannot make it to the sports venue.
Artificial Intelligence applied to sports broadcasting
Artificial Intelligence applied to sport is one of the key elements of this project.
Automatically generated highlights will make it possible to create content from the matches, while other features, such as automatic scoreboards, will contribute to a more complete viewing experience.
Automated production makes it possible to bring these tools to a large number of matches and categories, facilitating coverage of a competition involving multiple teams, districts and sports.
All matches on a single platform
One of the major challenges of a sporting competition with so many participants is making its content easily accessible.
The OTT streaming platform developed for the Municipal Sports Games will bring together matches from all districts, sports and categories in one place.
This means families will be able to access matches and enjoy watching their loved ones compete, wherever they are.
tiivii’s new challenge in Madrid
Our arrival in Madrid represents a new challenge for tiivii and another step forward in our commitment to technology applied to sports broadcasting.
Throughout September, installations will be completed and the platform will be launched, with the aim of having everything ready for the start of the competition in October.
This project represents a new way of bringing grassroots sports closer to families while making the most of the possibilities offered by streaming, automated production and Artificial Intelligence.
Because if every player and every team gives their very best on the court, the broadcast should rise to the occasion too.
See you on the courts and pitches. And on tiivii.tv.