Digital transformation is reshaping the way we experience sport. More and more clubs are looking for solutions that help them increase their visibility, enhance the fan experience and create new revenue opportunities. At the same time, local authorities are investing in modernising their sports facilities to provide better services for citizens and maximise the value of their infrastructure.
In this context, tiivii continues to grow, enabling clubs to automatically broadcast their matches, reach wider audiences and unlock new revenue streams through streaming.
This growth would not be possible without the trust of the clubs that use our technology every day and, above all, the commitment of local governments that recognise innovation as a key driver in the development of community sport.
Local authorities: key players in the digital transformation of sport
Local authorities play a fundamental role in promoting sport and physical activity. They manage a significant proportion of the facilities where thousands of athletes train and compete every week, from grassroots sport to elite competitions.
Digitalising these venues goes far beyond upgrading infrastructure. It enables municipalities to deliver new services to clubs and citizens, increase the visibility of local sport and create engaging content that connects athletes, families, fans and sponsors.
At the same time, these investments help optimise public resources by making sports facilities more efficient, more versatile and better prepared to meet future demands.
Granollers: a benchmark for integrated sports venue digitalisation
One of the best examples of this approach is the project delivered this year in partnership with the City Council of Granollers.
The objective was to transform several of the city’s main sports venues into fully connected facilities capable of producing and broadcasting high-quality live sports content.
The project included:
- Deployment of the tiivii automated sports production system across three venues: the Municipal Football Stadium, Can Bassa Sports Hall and Palau d’Esports.
- Launch of a dedicated OTT streaming platform to broadcast every match played at these facilities.
- Installation of more than 40 square metres of LED displays to create a TV-style production environment that can be used by the city’s sports clubs during competitions and events.
As a result, Granollers now benefits from a modern digital sports ecosystem that enhances the spectator experience, increases the visibility of local sport and provides clubs with new tools to engage their communities.
Digitalisation is about much more than live streaming
Modernising a sports venue is not simply about installing cameras or broadcasting matches.
It is about creating a complete digital ecosystem that improves facility management, delivers professional-quality live productions, strengthens fan engagement and creates new commercial opportunities for clubs, sponsors and public institutions.
Every digital transformation project represents an opportunity for clubs to grow, for municipalities to provide better services and for local sport to reach audiences far beyond the stands.
A technology partner for the future of sport
At Cinfo, we help public authorities, sports federations and clubs successfully deliver the digital transformation of their sports facilities.
Our end-to-end portfolio includes everything required to build smart sports venues: automated production systems, AI-powered cameras, scoreboards, LED displays, TV production infrastructure, streaming platforms, broadcast software, video refereeing systems, video surveillance solutions, automation technologies and integrated venue management systems.
Our goal is not simply to provide technology, but to deliver complete solutions that create value for clubs, enhance the fan experience and help public authorities maximise the return on their investment in sports infrastructure.
The digital transformation of local sport is already underway.
The question is no longer whether it will reach your city, but when—and how you want to lead that transformation.
If your organisation is considering modernising its sports facilities or exploring how technology can help local clubs grow, we would be delighted to discuss a solution tailored to your needs .