What is the difference between an opinion and a decision?
An opinion can be based on perception, experience, or intuition. A decision, particularly in a business environment, should be supported by objective information and reliable data.
As Sherlock Holmes famously said, “It is a capital mistake to theorize before you have data.”
At Cinfo, we work precisely to avoid this mistake. We help organizations turn data into actionable insights that support better decision-making through data analytics, business intelligence, and advanced analytical solutions.
A good example of how we do this is our work with RTVE.
The Challenge: Understanding RTVE’s Content Consumption
Cinfo provides the analytics solutions development service for RTVE, a project focused on gaining a deeper understanding of how audiences consume content and using that knowledge to support data-driven decision-making.
The project brings together data analytics, audience analytics, and business intelligence to provide a more comprehensive view of content consumption across different digital environments and platforms.
The solution is built around two main areas:
- Advanced user activity measurement
- Advanced audience and content consumption dashboards
Together, these capabilities help transform raw data into useful information for understanding audience behavior and content performance.
Advanced User Activity Measurement
The first step in any effective data analytics strategy is ensuring that the underlying data is accurate, consistent, and reliable.
For RTVE, we define and deploy the instrumentation required to measure user activity across its different websites and applications.
We use Adobe Analytics as the central digital analytics platform, with specific support for video consumption measurement and a tagging management layer designed to ensure consistency and scalability.
This approach provides a detailed and consistent view of user behavior across different digital environments, including web, mobile, and video.
The objective is clear: to ensure that the data collected is reliable and can be consistently compared across channels, platforms, and user environments.
Reliable measurement provides the foundation for effective audience analytics.
Advanced Audience Analytics and Content Consumption Dashboards
Collecting data is only the first step.
The real value of data analytics comes from being able to transform that information into insights that teams can access, understand, and use to make informed decisions.
For this reason, the second main area of the project focuses on the design and development of an advanced audience analytics and content consumption dashboarding solution.
The solution integrates different sources of information, including:
- Video consumption data from Adobe Analytics.
- User metadata.
- Content catalog data.
By bringing these sources together, the dashboards provide an in-depth view of RTVE’s content consumption, allowing users to analyze performance according to different dimensions, including:
- Programme
- Time slot
- Platform
- Device
- Age
- Gender
This enables RTVE to move beyond basic consumption figures and gain a more detailed understanding of who is consuming its content, what they are consuming, when they are consuming it, and through which platforms and devices.
A 360° View: Integrating External Data Sources
Understanding content consumption within a single platform is not always enough.
Audiences consume content across an increasingly diverse digital ecosystem. To obtain a more complete picture, analytics solutions need to be able to bring together information from multiple sources.
That is why the RTVE solution can also connect with external data sources such as Movistar and Spotify, expanding the scope of the analysis and enabling a more centralized view of content consumption.
This makes it possible to analyze different types of content, video, audio, and podcasts, while taking into account consumption across multiple platforms.
By combining internal and external sources, the solution provides a broader perspective on audience behavior and supports a more comprehensive audience analytics strategy.
From Data Analytics to Business Intelligence
The true value of an analytics project is not simply collecting large amounts of data.
It is about turning data into knowledge that helps organizations understand what is happening, identify relevant patterns, and make better decisions.
This is where data analytics and business intelligence come together.
The solution developed for RTVE combines:
- Digital analytics
- Audience analytics
- Content consumption data
- Data integration
- Advanced dashboards
- External data sources
Together, these capabilities provide a more comprehensive view of audience behavior and content consumption.
The result is not simply more data. It is better information for decision-making.
Because data, on its own, does not make decisions.
But when it is properly collected, integrated, analyzed, and visualized, it can become a powerful tool for understanding audiences and making more informed decisions.
Video Content Consumption Demographic Dashboard
From “We Think” to “The Data Shows”
Moving from “we think…” to “the data shows…” represents an important change in the way organizations understand their business and make decisions.
Effective data analytics and business intelligence help organizations replace assumptions with evidence and transform complex datasets into actionable insights.
At Cinfo, we help organizations make that transition by developing data analytics, audience analytics, and business intelligence solutions tailored to their needs.
Our work with RTVE is an example of how technology, data integration, digital analytics, and advanced visualization can come together to create a clearer understanding of audience behavior and content consumption.
Ready to move from opinion to decision?
Tell us what you need. At Cinfo, we turn your data into actionable insights to help you make better decisions.